Roleplay library
Roleplay - live-selling
Renewal / retainer expansion
Value is real but not clearly connected to the buyer's next goal.
Buyer and objective
Buyer: Existing client evaluating whether to renew, pause, or expand.
Rep objective: Diagnose perceived value, recover gaps, and propose an accountable next step.
Open the renewal conversation after the client says they need to rethink the retainer.
Rubric and coaching
EmpathyValue diagnosisNext actionAuthority boundary
Likely objections
Not ready yetNo budgetUnclear ROI
Strong response
Before we talk renewal, what part of the work feels clearly valuable and what part feels uncertain right now?
Weak response
You should renew because we did a lot of work.